Brought to you by Klaviyo
AI has and will continue to change everything, but not in the ways most people expect. For all the talk of AI domination, the future of marketing won’t be “more AI” or “more personalization.” It will be strange, surprising, and deeply human in many new ways.
Looking ahead, AI will transform marketing and customer service, and it’ll help brands get back to what matters: creativity, customer connection, and meaningful human impact.
In this report, you’ll find our predictions on what’s set to shape the future of marketing and service in 2026. From everyday products like kitchen appliances becoming unexpected commerce drivers, to authenticity and creativity emerging as powerful signals of brand trust, we’ll cover what trends you need to keep an eye on in the coming year.
Grounded in Klaviyo data and emerging consumer trends, this report predicts how AI, automation, creativity, and connection will collide in the next era of customer experience.
