Brought to you by Hokodo
In the world of consumer e-commerce, marketplaces are king. Amazon, eBay, Etsy, Uber, Deliveroo. The list goes on. These are all unique platforms, serving different purposes and needs, but intrinsically linked by their shared role of connecting buyers and sellers.
The explosion and penetration of major B2C marketplaces has forged a path for B2B commerce to follow.
However, the B2B marketplace model is still in a nascent stage and suffers from some teething problems. Founders and operators are still learning how to give the best possible marketplace experience to B2B buyers – and sometimes they miss the mark.
With so much at stake, some burning questions arise:
- What can B2B marketplaces do to win?
- How can they attract and retain the right buyers and sellers?
- How can they cement their position as one of the key digital procurement channels of today and the future?
- How can B2B sellers and buyers choose the right marketplaces to trade on?
Download this report to find out what Hokodo have learned.
